In a cozy restaurant in Amsterdam, with beautiful sofas and warm lights, a group of people sit around talking, laughing, and playing board games. But something notable is missing. Not a single phone in sight. This is one of the Offline Club’s regular deals, where members pay around $8.00 to leave their phone in a door lock box for a few hours. Demand is growing. What started as a local trend is quickly turning into an international movement that regularly takes place in restaurants, churches, and town halls selling fast in the UK, Denmark, and the Netherlands.
2025 marks a change in which people will try to spend less time on pictures and start interacting with people again.
onbased in the US, it works with comedy clubs, theaters, clubs, and schools to organize mobile-free events. Jack White, Bob Dylan, Garth Brooks, John Mayer, Madonna, and Adele have all implemented cell phone bans at their concerts to stop staring at a sea of flashing phones, and to help listeners connect and disconnect.
Meetup, a global platform that helps more than 60 million people use the Internet to meet turn it off the internet and meeting in the real world, had a 19 percent increase in subscribers in 2023. The latest report of the Meetup Measurement Report showed that the main reason people use the platform is to find a meaningful personal connection, an increase of 50 percent over previous years. . “Friends” is the most popular search term for events, and “Book Club” is back in the top 10.
We are coming to things that reconnect us with the culture of ordinary life. According to a new study in the UK from National Lottery Community Fundhalf of UK adults want to take part in voluntary activities in the community, both formally and informally in 2024. More than 70 per cent say it is important for them to feel part of their community.
The importance of growth real world events it is coming from the problems that people face, namely the increasing awareness of the problems of spending too much time on sports, and the epidemic of loneliness. A recent survey conducted by Gallup showed that 80 percent of young people under the age of 18 say they are lonely, and 22 percent say they have no real friends. Zero. Twelve percent of adults admitted to not having a close friend in 2021, compared to 3 percent 30 years ago. In these numbers there is a collective cry of loneliness. People don’t just want followers anymore; they want real friends.
But 2025 could be the sign of a change in this relationship. It’s the year that more and more people switch their viewing time to real-world events.
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