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It is not how good you are, how good it is how good you want to be successful in the world – to make a pocket ‘Bible’ unimaginable and impossible for a pocket for timid and timid. The world’s top advertising gurus, Paul Arden, providing their intelligence on issues in diverse form as solving the problem, a brief, communication, playing your card properly, making mistakes and creativity, all perceptions that may apply to aspects of modern life. This book provides a unique insight into the advertising world and is a bizarre compilation of quotes, facts, images, intelligence and knowledge, which is easily packed in the spread of cutting, cutting shapes. If you want to succeed in life or business, it is a necessity!
Paul Aden started his career in advertising at the age of 16. For 14 years, he was an executive creative director in Sachi and Sachi, where he was responsible for some of Britain’s most famous campaigns including British Airways, Silk Cut, Anchor Butter, Intercity and Fuji. His famous slogans were ‘The Car in Front is a Toyota’ and ‘The Independent – It’s is – RU?’ Are included. In 1993, he founded London-based production company Orden Sadherland-Dod, where he is now an advertising director for customers such as BT, BMW, Ford, Nestle and Lewis.
Publisher
Publisher: Fedon Press
Publication date: June 1, 2003
Edition: First version
language English
Print Length: 128 pages
ISBN -10: 0714843377
ISBN -13: 978-0714843377
Items Weight: 2.31 pounds
Age of reading: 13 years and above
Dimensions: 4.75 x 0.5 x 7 inch
Grade level: 8 and above
Customers say
Customers find this book to be a well-written, fun read that offers great insights and excellent nuggets of wisdom. Moreover, they appreciate its aesthetic appeal, with one customer noting its fun illustrations, and consider it a nice gift to spark creativity. However, the book’s length receives mixed feedback, with some describing it as a tiny booklet with nothing new, while opinions on value for money are divided between those who find it entertaining and those who consider it not worth the price. Additionally, the content receives mixed reactions, with some finding it simple and able to follow the steps recommended, while others find it not as in-depth as they’d like.
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